WORDPRESS CONSULTANT

WordPress is one of the most powerful and versatile website-building platforms available today. Whether you’re a business owner looking to enhance your online presence or an entrepreneur launching an eCommerce store, working with a skilled WordPress consultant can make all the difference. But what exactly makes a great WordPress consultant?

1. Deep Technical Expertise

A top-tier WordPress consultant is well-versed in coding languages like PHP, HTML, CSS, and JavaScript. They should also be familiar with database management and understand how to optimize WordPress for performance, security, and SEO. Their ability to troubleshoot issues, customize themes, and develop custom plugins sets them apart from the average WordPress user.

Building and maintaining WordPress websites since 2016, troubleshooting problems and fixing errors of all kinds. WordPress development and maintenance have been the backbone of Total WP Support since 2016.

2. Strong Understanding of SEO and Performance Optimization

A great WordPress consultant knows that a beautiful website isn’t enough—it also needs to be optimized for search engines and fast loading times. They should be skilled in SEO best practices, including keyword research, on-page optimization, and site speed improvements. They should also be familiar with tools like Google Analytics, Search Console, and caching plugins to enhance site performance.

Total WP Support provides WordPress specific Search Engine Optimization services, with proven results. 

3. Ability to Customize and Scale Websites

Every business has unique needs, and a great WordPress consultant understands how to tailor websites to meet specific goals. Whether it’s developing custom themes, integrating third-party tools, or creating an eCommerce store with WooCommerce, a consultant should be able to scale a website as the business grows.

We have built new websites and built them into profitable online businesses, we have run WordPress for international non-profit agencies and we have dealt with every problem big or small. Our vast experience of plugins and themes for every need is at your service. 

4. Security and Maintenance Expertise

Cybersecurity threats are a major concern for website owners, and a great consultant takes proactive measures to protect websites. This includes setting up regular backups, implementing strong security measures, and ensuring that plugins and themes are always up to date. Ongoing maintenance is just as important as the initial website build.

Providing WordPress security is a core element of our WordPress maintenance plans and security is tied into all new web development projects as a foundational feature. 

5. Excellent Communication and Problem-Solving Skills

Beyond technical knowledge, a great consultant is an excellent communicator. They can explain complex concepts in a way that clients understand and provide solutions that align with business objectives. Whether it’s troubleshooting a broken site or recommending the best hosting provider, they approach problems with a clear, solution-oriented mindset.

We pride ourselves on being able to bridge the gap between the technical aspects of WordPress and regular folks. Being able to take a complex subject and simplify it so that actionable choices can be made without confusion is a critical aspect to communication with Total WP Support. 

6. Experience with Multiple Industries and Business Models

A great WordPress consultant has worked with various industries and understands different business models. This experience allows them to provide strategic advice tailored to a business’s unique needs, whether it’s a local service-based business, an online store, or a membership-based website.

Businesses large or small can benefit from our years of experience with WordPress. We work with any industry and can find a way for WordPress to meet your  online goals. 

7. Knowledge of UX/UI Design Best Practices

A consultant should have a solid understanding of user experience (UX) and user interface (UI) design principles. A well-designed website isn’t just visually appealing—it should be easy to navigate, mobile-friendly, and optimized for conversions. A great consultant ensures that users have a seamless and enjoyable browsing experience.

Total WP Support brings cutting-edge technical best practices and makes it feel simple, natural and intuitive. 

8. Ability to Integrate Third-Party Tools and APIs

Many businesses rely on third-party tools like CRM systems, email marketing platforms, payment gateways, and automation software. A skilled WordPress consultant knows how to integrate these tools smoothly with WordPress, ensuring that they function seamlessly without affecting website performance.

There’s no online business need we have come across to date that already hasn’t had a WordPress theme or plugin built to provide the functionality to meet the specific requirements needed. Weeding through the options and finding the right choice can save time and money and is one of the most valuable consulting services we provide. 

9. Business Strategy and Conversion Rate Optimization (CRO) Skills

A great WordPress consultant doesn’t just build websites—they help businesses succeed online. This means understanding conversion rate optimization (CRO) techniques, such as A/B testing, sales funnel optimization, and call-to-action (CTA) placement. They should be able to make data-driven recommendations that help businesses generate more leads and sales.

Using a wide range of tools available in the WordPress ecosystem provides valuable insights for decision making and further development efforts being spent wisely. 

10. Project Management and Organization

WordPress projects can vary in complexity, and a consultant should be highly organized to keep projects on track. Whether working on a new site build, a redesign, or regular maintenance, they should be able to set clear timelines, manage tasks efficiently, and communicate progress with clients in a professional manner.

We have been managing WordPress design and development projects since 2008. We can help plan a project, its deliverables and, if needed, guide it through to completion. 

11. Adaptability and Continuous Learning

The digital landscape is always evolving, and a great WordPress consultant stays up to date with the latest trends, tools, and best practices. Whether it’s new WordPress updates, emerging SEO strategies, or advancements in web design, they should always be learning and adapting to stay ahead of the competition.

Staying on the bleeding edge of WordPress evolution and web design best practices in general allows us to stay valuable and relevant in an ever-changing industry.